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Originally Posted by pocketkiller
Majority of people buy TSX because of "value" and "bang for the buck". If they can get a 250+ hp V6 with all the goodies the TSX has for only $2k more, then of course they will go that route (G35 9-3 325 IS300 C240 A4). But the fact is they can't. With all the popular options, these cars are running $35k. Nobody finishes teset driving these cars and say "Hey look at this TSX it is so fast". I would bet money that more than 50% of TSX owners have owned an Accord/Civic/Integra/RSX in the past, and I'm not one of them.
Bottom line, I'm happy with the TSX, but I think Acura can dominate this segment by upping the performance/quality even with a price increase.
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I tend to disagree...I mean yea, everyone could use some extra hp, or torque or frills. But what Acura has to consider is that they don't compete with there own sales for the TL. The car you are describing (250+ horsepower w/ all the goodies) is basically the TL, which they already sell for ~$6,000 more, and IMO is great competition for the G35, etc.
The TSX is a niche market between the RSX and the TL, and I think Acura has done a great job of market placement without canibalizing TL sales. I find those that are not satisfied with the TSX are really looking for the TL or its competitors, but don't want to spend the extra mooolaaa. Am I totally off base here?